Self Storage Owners' Operations & Technology Conference
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Self Storage Owners' Operations & Technology Conference

The California Self Storage Association welcomes you to return to the World Famous Napa Valley with us. The Silverado Resort & Spa is located near the amazing scenery and vast array of wineries which have made Napa Valley world famous.

5/9/2018 to 5/11/2018
When: Wednesday, May 9th, 2018
12:00 PM
Where: The Silverado Resort & Spa
1600 Atlas Peak Road
Napa, California  94558
United States
Contact: Erin King
(909) 912-1962

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Join the CSSA in the heart of wine coutry!

There is almost no better place to attend a conference than the heart of wine country in Napa, California. One would be hard-pressed to find a more unique and meaningful self-storage gathering for all self-storage owners and operators. The event has an amazing reputation for it's cutting edge programming for all small, mid and large sized storage owners and operators.


Wednesday, May 9th, 2018
11:00 AM  Registration Desk open
1:00 PM – 4:30 PM  Small Owners Session
Our small owners session was designed with our small owner members in mind. CSSA small owner members operate up to 5 self storage facilities and represent the make up the largest category of CSSA members. 

This year's schedule includes:

1:05 PM - 1:30 PM

Auditing Best Practices with Daniel Higuera, StoragePro

1:35 PM - 2:00 PM

What happens when your tenant passes away or files for Bankruptcy? Are you handling your vehicle storage correctly? Join industry attorney Jeff Greenberger to get these questions and more answered.

2:05 PM - 2:30 PM

5 Ways to Manage Your Commercial Insurance Premium - Your operation's risk management strategy can have a direct impact on your commercial insurance premium. Learn about five key issues that underwriters consider when preparing an insurance quote. Mike Schofield, Mini Co, Inc.

Topics will include:

  • Facility inspections – Property inspections throughout the day to identify and address potential hazards.
  • Policies and procedures – Written policies and procedures addressing risk management, safety, security, and daily operations.
  • Manager training – Periodic training to reinforce the written policies and procedures.
  • Tenant insurance – Short-term insurance coverage made available to every tenant.
  • Contractors and subcontractors – Hiring qualified, licensed, and insured contractors to provide professional services.

2:35 PM - 3:00 PM

Facts & Trends in Merchant Processing - Ron Park, Select Merchant Solutions

3:05 PM - 3:30 PM

Keep Your Facility Competitive - Routine maintenance plays a role in maintaining your property, as well as saving money in the long run. The presentation will also include discussion about how modernizing or re-imaging your property has a great ROI, and keeps the property competitive.  Presented by Dan Lopez and Jamey Fawcett of ABR, Inc.

3:35 PM - 4:00 PM

Interest rates & cap rates - the impact on facility's value - Jeff Shouse, Colliers Valuation

4:30 PM – 6:30 PM

Opening Night Reception with Kure it!
Thursday, May 10, 2018
7:00 AM Registration Desk Opens
7:30 AM - 8:30 AM Breakfast

8:30 AM - 11:30 AM

  • Kick Off & Welcome
  • Legislative Update with SSA General Counsel Carlos Kaslow
  • Late Cycle Resurgence: Will Tax Reform Invigorate Self-Storage with John Chang, Marcus & Millichap Inc.
    Mr. Chang serves as the First Vice President of Research Services for Marcus & Millichap Inc. He regularly speaks at conferences, corporate events, webcasts and client engagements, sharing his insights into major economic trends and how they will influence the performance of commercial real estate investments.  Don't miss this informative session geared specifically for our members. 
  • Driverless Cars will impact Real Estate as we know it today! How will our customers utilize driverless car technology and how will it disrupt ALL sectors of Real Estate as we know it today? Bruce Tomlinson, Northwest Region Operating Officer for Gensler & Assoc., will discuss the coming driverless car technology and how it will significantly impact the real estate market we know today. How will this impact self storage?
11:30 AM - 12:45 PM LUNCH

12:45 PM - 1:00 PM 

Welcome back

1:00 PM - 1:45 PM

Launching Your New Location: Using Digital Marketing to Accelerate Self-Storage Lease-Up with Ian Lopach, Smart Storage

In this session, you’ll learn how to use digital marketing in parallel with your physical location updates to make sure you hit the ground running with enough leads and leases to see a fast return on investment. Launching or re-branding a facility is an investment of time and money. In order to make your launch as successful as possible, we’ll walk you through 5 steps that will generate demand during construction before your doors even open.
What the attendee will learn:

  • What a search engine optimized site should include and how that will help more leads convert.
  • How to develop hyper-local content that differentiates your facility online.
  • What to change about your in-house lead process.
  • How to drive customers to your websites using the following channels: organic traffic, digital advertising, social media and others.
  • How you can grow your reputation through community building in-person and online.

1:45 PM - 2:50 PM

The State of Marketing Technology and how to leverage it

Self storage is a hyper local business and there is no other area of marketing that is more dynamic than the local marketing ecosystem. Our panel will track and discuss the evolution and disruptions to local marketing that storage operators face, as well as the technologies, strategies and best practices we can leverage in order to compete more effectively. 

Moderator - Jason Lopez

PanelistsIan Lopach, Smart Storage and Air Mir, Clutter

3:05 PM - 4:05 PM

How the Internet of Everything will impact Self-Storage with Jon Loftin, OpenTech Alliance

According to a recent study by Cisco Systems, the largest networking company in the world, Internet of Everything (IoE) has the potential to generate $14.4 trillion in value for the private sector in the next decade. Self-Storage owners and operators need to begin investigating the potential benefits of IoE. An IoE solution has the potential to drive operation, data analysis and customer experience benefits that can result in cost savings and higher value for Self-Storage properties. This presentation will highlight some of the new developments and technology advancements.

  • What is IoE?
  • Review of currently available devices and solutions outside of Self-Storage.
  • How can similar devices benefit the Self-Storage market.
  • How IoE can benefit employee productivity, cost reduction and increase or enhance the customer experience.
  • Framework for understanding the value that IoE can deliver to Self-Storage operations.

4:05 PM - 4:30 PM

HECKART v. A-1 SELF STORAGE  Join us for a discussion about the recent ruling by the California Supreme Court.

4:30 PM - 6:30 PM Closing Reception
Friday May 11th, 2018
8:30 AM – 9:30 AM Coffee & Networking
Friday morning offers members a continental breakfast and plenty of space to network with others prior to their departure. The rest of the day is open, take advantage of the spectacular grounds of The Silverado Resort which includes both a golf course and a spa. If you are interested in visiting a winery you are in the right place. Our hotel is located close to a number of phenomenal wineries. The hotel staff can help you with winery and transportation information.


When: May 9th, 2018 – May 11th, 2018

Where: Silverado Resort & Spa
1600 Atlas Peak Road
Napa, CA 94558
(800) 532-0500


Overnight accommodations are now SOLD OUT.  Search for nearby accommodations in the surrounding area.

Due to the close proximity to the conference, Sponsorship Opportunities are no longer available.
Contact Erin King for additional information at








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